Hi, I’m Dayna and I’m on a mission to do things that matter.


My career began in the world of corporate lending and investment banking at leading financial institutions. I’ve worked with companies of all sizes on a range of transactions specializing in debt and equity financings, business valuation and mergers and acquisitions. I have a Bachelor’s degree in Honours Finance and an MBA in Investment Management.

I’ve been involved with several charitable organizations including United Way, JDRF and formerly, as the President of the Board of Directors for the Montreal Chapter of Quebec’s Meals-on-Wheels program. And somewhere in between, I competed in the Miss Universe Canada pageant and was the happy winner of the People’s Choice Award.

Sounds great, right? Well, in many respects it was. But truth be told, I wasn’t fulfilled. I missed using my creative and entrepreneurial side.  I missed making things with my hands. But most of all, I missed making an impact on real people every single day. I wanted to work with more passion, more purpose and more creativity and help others to do the same.

That’s when I knew it was time to go full-steam ahead and follow my heart. I left my career in finance behind and it’s been the best decision I’ve ever made.

My experience has shown me that people that are fulfilled build happier homes, stronger companies and, ultimately, greater societies. That business is an important force for good. And when creativity, integrity and meaning are added to the equation, remarkable things can happen.

I believe in changing the way businesses are run so that people, and not resources, are at the core of it. I believe in doing all things wholeheartedly and with heart, or not at all.

In November 2017, I launched, a digital marketplace, directory, studio and educational blog that aims to help people and businesses navigate the digital era. Our mission is simple. To empower people to do work they love, a purpose that I hold near and dear to my heart.

A native Montrealer, I’m fluent in French and English and enjoy the cold, snowy winters of the north. I love being in nature, cooking for friends and family and style that passes the test of time. Health and wellness are also important to me, and so is my dog, Bigs (half min-pin, half pom, 100% adorable).

Whether you run your own company or not, I’m here to help you do great things. I’m here to help you reach your goals and become the best version of you. I love business and working with businesses, but most of all, I love the determined, passionate people behind them.

Let’s build together. Grow together. Thrive together.

We have one life to live.

Let’s make it count.

Interested in learn more about my services and how we can work together?

Psst… Good things happen to those who sign up

Every month, I send out a newsletter designed to help you build a meaningful, honest brand. Also, get instant access to free resources (like The Hashtag Dictionary) and other exclusive content made for go-getters like you.



This website is devoted to sharing knowledge, resources & and inspiration to help you do good, great things in business and in life


I’ve worked with dozens of companies, big and small. Through much of it was focused on numbers – forecasts, margins, returns, valuations – I noticed a common thread.

Companies with a strong set of values stood the test of time. Leaders who treated their employees like their best customers thrived. CEOs who did things right won in the long run. I realized that profit, creativity and meaning can and should co-exist. Business is an art form and it has the power for a tremendous amount of good (what I call “good business”).

This website is my online studio — a way for me to share everything I’ve learned, connect with incredible people like you and create things that matter.

On the blog, we’ll be covering a variety of topics to help you create, innovate and excel in the digital era. From how-to’s to new ways of doings things and inspirational stories, you’ll find it here. You’ll also find a ton of free resources and tips because, let’s be honest, who doesn’t love those?

On a more personal note, I’ll also be sharing some of my favourite products, recipes and life lessons along the way. If the hustle has taught me anything, it’s that taking time for ourselves is more than important—it’s essential.

Having often been the only woman in the room, I also hope to encourage and empower other women to find their voices, challenge the status quo and go after their dreams.

Grab Your Copy of The Hashtag Dictionary

And guess what? It’s completely free.


Introducing The Hashtag Dictionary, the world’s first, complete collection of quality hashtags to help content creators, entrepreneurs and businesses just like you.

In the spirit of community, this dictionary is available free online for everyone, everywhere. Contributions and collaborations are welcome too!

Sign up to the newsletter and get instant access to your copy of The Hashtag Dictionary and all editions to come.



I help people, companies and start-ups by providing advice on all things digital, branding, finance, culture & community

The world is changing, and fast. The digital era is here. Social media, branding and connecting with people around the globe can no longer be an afterthought. Competition is fierce and technology is evolving at the speed of light. Companies, even the most successful ones, must undergo a massive transformation to meet the demands of today’s economy. Not just to succeed over the next decade, but to survive. 

Digital doesn’t mean disconnection. When done right, I believe that it’s exactly the opposite.

It goes without saying that a strong financial foundation, business model and product offering are the basis for any company. But when creativity, integrity and meaning are added to the mix, it becomes powerful beyond measure.

My experience has shown me that business is personal. That business is creative. And that a real, authentic connection is what separates the good from the great.

Bringing these elements to the forefront is what I do best. And I do so by combining a trusted business sense with a creative, human and digital approach.

Whether you’ve been established for years or just starting out,  I love partnering with passionate people and brands dedicated to achieving the greatest heights.

Based on your needs, various services are available worldwide.

To learn more about how I can help: