Hey, I’m Dayna. I’m an entrepreneur, digital expert and creative on a mission to do things that matter.


My career began in the world of corporate lending and investment banking at leading financial institutions. I’ve worked with companies of all sizes on a range of transactions specializing in debt and equity financings, business valuation and mergers and acquisitions. I have a Bachelor’s degree in Honours Finance and an MBA in Investment Management.

I’ve been involved with several charitable organizations including United Way, JDRF and formerly, as the President of the Board of Directors for the Montreal Chapter of Quebec’s Meals-on-Wheels program. And somewhere in between, I competed in the Miss Universe Canada pageant and was the happy winner of the People’s Choice Award.

Sounds great, right? Well, in many respects it was. But truth be told, I wasn’t fulfilled. I missed using my creative and entrepreneurial side.  I missed making things with my hands. But most of all, I missed making an impact on real people every single day. I wanted to work with more passion, more purpose and more creativity and help others to do the same.

That’s when I knew it was time to go full-steam ahead and follow my heart. I left my career in finance behind and it’s been the best decision I’ve ever made.

My experience has shown me that people that are fulfilled build happier homes, stronger companies and, ultimately, greater societies. That business is an important force for good. And when creativity, integrity and meaning are added to the equation, remarkable things can happen.

I believe in changing the way businesses are run so that people, and not resources, are at the core of it. I believe in doing all things wholeheartedly and with heart, or not at all.

In November 2017, I launched, a digital marketplace, directory, studio and academy that aims to help people and businesses navigate the digital era. Our mission is simple. To empower people to do work they love, a purpose that I hold near and dear to my heart.

A native Montrealer, I’m fluent in French and English and enjoy the cold, snowy winters of the north. I love being in nature, cooking for friends and family and a casual, timeless style. Health and wellness are also important to me, and so is my dog, Bigs (half min-pin, half pom, 100% adorable).

Whether you run your own company or not, I’m here to help you do great things. I’m here to help you reach your goals and become the best version of you. I love business and working with businesses, but most of all, I love the determined, passionate people behind them.




I help people, businesses and start-ups grow their brand online and build their digital empire.


The world is changing, and fast. The digital era is here. Social media, branding and connecting with people around the globe can no longer be an afterthought. Competition is fierce and technology is evolving at the speed of light. Companies, even the most successful ones, must undergo a massive transformation to meet the demands of today’s economy. Not just to succeed over the next decade, but to survive.

It goes without saying that a strong financial foundation, business model and product offering are the basis for any company. But when creativity, integrity and meaning are added to the mix, it becomes powerful beyond measure.

Digital doesn’t mean disconnection. When done right, I believe that it’s exactly the opposite.

My experience has shown me that business is personal. That business is creative. And that a real, authentic connection is what separates the good from the great.

Bringing these elements to the forefront is what I do best. By combining a trusted business sense with a creative, human and digital approach, I build businesses that thrive and make an impact.

Whether you’ve been established for years or just starting out, I love partnering with passionate people and brands dedicated to achieving the greatest heights.

Based on your needs, one-on-one sessions, workshops and various services are available worldwide. Don’t hesitate to send an email if you’re looking for advice, working together or just to have a chat.

Ready to take your business to the next level?