Hey, I’m Dayna. I’m an entrepreneur, digital expert and creative on a mission to do things that matter.
My career began in the world of corporate lending and investment banking at leading financial institutions. I’ve worked with companies of all sizes on a range of transactions specializing in debt and equity financings, business valuation and mergers and acquisitions. I have a Bachelor’s degree in Honours Finance and an MBA in Investment Management.
I’ve been involved with several charitable organizations including United Way, JDRF and formerly, as the President of the Board of Directors for the Montreal Chapter of Quebec’s Meals-on-Wheels program. And somewhere in between, I competed in the Miss Universe Canada pageant and was the happy winner of the People’s Choice Award.
Sounds great, right? Well, in many respects it was. But truth be told, I wasn’t fulfilled. I missed using my creative and entrepreneurial side. I missed making things with my hands. But most of all, I missed making an impact on real people every single day. I wanted to work with more passion, more purpose and more creativity and help others to do the same.
That’s when I knew it was time to go full-steam ahead and follow my heart. I left my career in finance behind and it’s been the best decision I’ve ever made.
My experience has shown me that people that are fulfilled build happier homes, stronger companies and, ultimately, greater societies. That business is an important force for good. And when creativity, integrity and meaning are added to the equation, remarkable things can happen.